What We Do

Casting New Lives is a Southern California based organization promoting artists and events throughout USA. We are entertainment management, booking agents, publicists, producers and promoters.  In our 30 year history we have worked with some of the greatest talents in our business; Amy Grant, Vince Gill, Gordon Goodwin's Big Phat Band, Tom Jones, Kenny Rogers, Maynard Ferguson, Arturo Sandoval, Cheryl Bentyne, just to name a few. Casting New Lives is "one stop shopping" for all of your career enhancement needs. Our mission is to further cultivate the entertainment field with both new and established talent that would reflect longevity in our clients' career.

Management, Bookings, and Publicists

We like to convey to our clients that we are do-ers not talkers. As management we will market you in the most cost effective ways possible and we will advise you on what we feel are appropriate career moves to help you attain your goals. No matter what capacity of our organization meets your needs, we will give it 100% of our efforts. As booking agents, we do not sit back and wait for the phone to ring, we actively pursue the gigs. As publicists, will handle your press releases; brand you in every way and keep your name visible in the eyes of the public. We utilize several different media outlets and the latest social media marketing techniques as well as procuring interviews with the press when appropriate.  While we do not offer any career enhancement guarantees, we do promise to do our best.

Entertainment Producers and Promoters

Mark Winkler/Cheryl Bentyne

We have promoted numerous music festivals, both large and small. Our scope includes work with organizations, from schools and churches to universities and charitable foundations to produce and promote events for their worthy causes. Our successful entertainment productions have helped countless organizations achieve their fundraising goals, and raise their profile in their communities. Regardless of the size of your organization, CNL can help you achieve your goals. We have the ability to book any artist in any field. More importantly we have the ability to make your event a success.

For more information, please call (858) 375-5751